© Goi Goi

I’m getting more negative as I get older but there are still some labels I like.

Such as Penguin that I talked about recently. Well another label I’m keen on at the moment is Gio-Goi (pronounced “jeeoh goy” for the uninitiated)

You’ve probably seen the t shirts -they’re everywhere at the moment with the bold logo, and I like the label because they have stayed true to their Manchester roots. In fact these logo t shirts annoy me a bit because they bring the label to the level of cheap, shouty logos. Most of the menswear from Gio-Goi doesn’t have the big logos on, but they do make fashion that’s a little bit Manchester-blokey - sweatshirts, t shirts jeans and so on.

It is what it is though, and doesn’t claim to be anything else. I like some specific pieces from Gio-Goi too, especially the stripy Chev jacket in black and some of the trackie tops that are just the right side of trendy

But I suppose the reason I really like Gio-Goi is they are selling like really hot hotcakes this Christmas, and as a shop owner this makes me ignore the negative points. Buy Gio-Goi for good, hones menswear, just keep away from the loud logo t shirts.

Peter

Rated: from 3096 votes