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Are you someone who can’t mention Burberry without talking about the familiar place in chav fashion? Well I’ve got news for you - there is still some Burberry that it’s ok to wear.

I’ve got no idea how the beige tartan became the uniform of choice for small-town teenagers and gangs of lads, but there is more to Burberry than that. It’s got some similar drawbacks to Lacoste that I blogged

© Burberry

about earlier, mainly that it’s got quite an old target audience. They do some decent clothes though – a bit country gent but it also great quality. For instance, what about a Burberry polo shirt?

Take this season’s short sleeve polo shirt with bold grey and coloured stripes and 3-button collar. It’s not trying to be trendy, but it’s a quality garment. I wouldn’t choose to wear it and at £75 it’s a bit steep, but I’m not the target market am I?

The Burberry polo shirt proves that there’s life in the company yet, and they’re still an option for posh casualwear that’s smart enough for the country set.

And what’s more, there’s no beige tartan in site, which is a good thing! It was perfect for ladies in the 1950s but I think for people like you and me, it’s out of bounds for the next 10 years at least.

Peter

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