© Lambretta

Lambretta has a big following around the world as the home of retro mod clothing. The fashion brand started in 1997 and in that time it has traded strongly on mod fashion from the 60s - from sharp jackets to parkas to retro t shirts.

You’d think that that a label so intertwined with the cool fashions of the 60s would make truly retro t shirts. But unfortunately I don’t think they do.

Lambretta have made a few lines that are directly reproduced from those worn by The Who in the 60s, and some of these were great, including retro t shirts worn by Keith Moon, but these were only released to a few high profile fashion stockists. It really frustrates me when men’s fashion companies do this. Why design some tip top fashion, get people wanting them and not roll them out across all your stores?

So what we’re left with is standard blokewear, with a logo that implies retro but doesn’t actually deliver. It’s a shame, but in reality I don’t think Lambretta makes retro clothes at all, but is just a retro brand.

If you’re after a retro t shirt, you’ll be far better to get yourself a retro t shirt that’s actually designed and cut as a real retro item, rather than a modern item with an old fashioned picture or logo on.

Rant over.

Peter

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