© Diesel
People often ask what my favourite brand and worst brand is. It’s just my opinion, but here is it – promise you won’t think any less of me!
My favourite men’s fashion brand.
It’s Diesel. There are often only a few pieces from each collection I really like, but I just love them. The jeans are a mainstay in my shop, the trainers are bold and fun, and there’s an overall kookyness and coolness to the brand that I just can’t put my finger on. It’s men’s fashion that works for everyone because the brand isn’t pigeonholed. Where Armani is bling and Bathing Ape is hip-hop, Diesel is just cool men’s fashion.
My least favourite brand.
I’ll tell you what, Bench as leader in men’s fashion has passed me by – I don’t know if it’s cos I’m a bit older than the teenagers that buy it, but what is it with Bench? To me they look like standard t shirts with a big logo that I just don’t like. I’m not the target market, but who is? And cos I’ve got my own men’s fashion shop, I’ve got the power not to stock it, which I don’t.
You think I’m wrong? Probably, so let me know what you think.
Peter
from 2415 votes
Hey Diesel is pretty cool, especially cos the sold the 30-year-Diesel jeans for 30 bugs! I prefer Replay Jeans though…they just suit me better!